Today officially marks the last day of 2019 and even though I should commemorate closing a chapter, I still feel very strange about it. 2019 was a challenging year for me, not only from a personal level but from a business standpoint too. I had problems in my business which unfortunately resulted in legal actions and money loss. But at the same time, this year, I have been the most profitable, built great relationships with my clients and created amazing projects!

All this goes to show that sometimes you have to take the good with the bad.

But hey, 2020 is here and a new chapter is about to begin! 2020 is the year to go big and do the things that we were holding back on. It is the time to show up and step into the spotlight!

So that’s why, in this last piece of content of the year, I wanna talk about the limiting beliefs that are preventing us from earning our potential. So that we can all dive into 2020 with confidence and ready to make it our best year yet!

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I have an important guest with me today, Linda Perry, who didn’t follow the typical path of a creative entrepreneur. As a former defense attorney, she spent a lot of time in prisons and courtrooms, then transitioned into a copywriter role and now helps creative entrepreneurs unlocking their full mindset potential.

Linda’s Journey

Linda spent 17 years as a criminal defense attorney, she loved the career but it was not her passion. Then she decided to pursue her dreams of becoming a life coach. When she got the opportunity of working with Debbie Ford, a self-help author, it gave her the confidence to end her career in law in the pursuit of starting her own business. Linda is passionate about coaching and altering people’s views on their money mindset to achieve the success that they desire. 

What is Mindset?

Mindset is a popular topic that entrepreneurs are encouraged to work on but are confused on how to start. Linda defines mindset as the ability to have greater awareness of your actions and to move forward taking steps in the directions that aligns with your vision and goals. Our mindset impacts us because it creates these obstacles (or potholes) that get in our own way that prevent us from reaching our goals.

Majority of our mindset, only reaches 12% on a conscious level and the rest of it lies underneath in the self-conscious level. The underlining goal is to understand what your self conscious is telling you that is keeping you from achieving your goals. 

What is Money Mindset?

Linda breaks down the main three fears that entrepreneurs face when it comes to money mindset. 

1. The fear of charging what you are worth.
2. The inability to reach certain goals.
3. Struggling to put ourselves out there. 

STRUGGLING WITH MONEY

In society talking about money has been a taboo topic because people either have extremely positive or negative thoughts about money deeply rooted in their childhood. However, money is an essential thing we all need to survive. 

So where do we go from here? What do these beliefs stem from? From you parents, society, past experiences? What are your earliest memorizes of money?

Linda encourages everyone to be aware of the root cause of where the negative mindset stems from, then challenge your thoughts.

Once you become aware of your beliefs, then you are able to form healthier positive views about money mindset. 

THREE LIMITING BELIEFS

Linda discusses the three limiting beliefs that negatively impacts entrepreneurs businesses:

• “I am not good enough”
• Scarcity mindset
• Rejection 

Charging Your Worth

Majority of starting business owners face the problem of not charging enough either due to lack of experience or not knowing what to charge.

Linda explains the first important step is to take yourself out of the equation and determine the overall value you are providing to the client.

Another step is to write down the price that you want to charge. Once you write the price down, it becomes finalized. 

Responding to Clients Who Want Discount 

Linda explains in a tactful way on how to handle clients who want a discount. The answer is simply, you don’t give client discounts.

However, you can give a walkthrough of your proposal with your client so they understand what value you are providing and how it helps their business. If they still are persistent, you could adjust the amount of deliverables to fit their price.

How to Shift Beliefs  

When it comes to shifting your mindset, Linda believes everyone should go back to those specific situations in your childhood when money was talked about. Try to analyze what happened and then shift your mindset to form healthily and new perspectives about money.

IMPORTANT LINKS

• Linda’s Website
• Linda’s Instagram
• Linda’s Facebook

What were your best takeaways? Let me know by sending me a DM on Instagram – I’d love to connect with you there!