I'm the owner and creative mind behind One6Creative – a conversion-led creative studio that is passionate about helping creative businesses and inspiring entrepreneurs elevate their business through the power of brand & strategy. Through our blog and resources, we aim to educate fellow creative entrepreneurs on how to grow their business with purpose and intention. Welcome!
Do you ever feel that the algorithms – on your social media platforms of choice – are always 10 steps ahead? So just when you feel like you’ve understood the algorithm, it changes without warning… leaving you back at square one trying to figure it all out again.
I’ve been there, friend. And at times it is frustrating, but there comes a point in our businesses when we need to remember:
It’s a hard truth pill to swallow, considering how much time we spend on these platforms… and considering that it’s a big part of my business 🙂
However, what if we could still generate leads – regardless of how much the algorithms change? So that if the social media platforms closed down one day or lost their efficacy (which has happened! Remember Periscope?), your business can still be running smoothly.
Well, that’s exactly what I’m going to be sharing about today, friend – 5 Lead Capture Ideas That Convert!
Before we dive into these 5 lead capture ideas, I want to remind you about something that you do own, friend. And that is, every single person on your email list.
Okay, you don’t like “own” them as human beings, but you do own the power to reach them via email whenever you choose. And before you worry about whether you’re adding to the “noise” in their inbox, I want you to remember this:
That’s something that we often forget. Think about it, you didn’t force anything upon your subscribers – they decided with their own will that they wanted to hear from you, right?
Isn’t that an awesome feeling already?
And when you do decide to keep in touch with them through your weekly/biweekly/monthly emails, you’re proactively nurturing them and adding onto this sacred relationship you have with your readers. This is what’s going to help you keep your business running when social media lets you down, my friend.
So without further ado, here are the 5 ideas to help you capture leads:
Think of cheat sheets, checklists, e-books, and more.
This is a very popular type of lead magnet as it’s the most simple to produce and deliver to your audience.
In fact, here at One6Creative, you may know – if you haven’t joined our list already – that we offer a PDF download called “The 7 Elements of a Powerful Brand”.
This is our fundamental guide for entrepreneurs who want to level up their branding game, and where we share the 7 key things they need in order to create a brand that converts. Naturally, this aligns with the services that we offer, and therefore this type of lead magnet is suitable for our audience.
How about your audience? Would they benefit from a cheat sheet, checklist or some sort of e-book around your area of expertise?
If you say “yes” to this, then perhaps this would be the best place to start!
You’ve seen these around, right? Those 7, 10, 14, or even 30 day challenges around an area that you want to improve in.
These challenges, sent usually daily through your mailbox, are a fantastic way to engage with your audience because this is a proactive experience as opposed to a passive one.
Here’s an example of a 6-day email course I personally loved by Nesha Wooley:
In her free mini course, Nesha shares how designers and other creatives how to organise their projects using the best project management software there is… Asana! And as someone who’s been a big Asana fan for years, and being completely obsessed with keeping things organised, I was excited to learn a few extra tips and tricks that made my project management even more seamless!
Needless to say, I’ve taken part in several challenges myself, and it’s amazing how – when done right – this creates a great sense of community with the other participants.
Also, If you were to create a challenge for your audience, this will also position you as the leading authority in your field, and it gives your participants a taste of what it’s like to work with you.
If your challengers are actively engaged throughout the experience and get results from the challenge, this will accelerate their trust in you to get them the results they want in their life and business. And, if you want to take it up a notch, you could even try to upsell your services at the end of the challenge, since you’ve already given your subscribers a taster of what difference you could make to their lives.
So can you think of a way you can create a challenge for your audience, friend? What process can you take them through to get them from Point A to Point B?
Now, I don’t know about you, but I LOVE taking quizzes! As human beings, we have a natural curiosity to learn more about ourselves.
Think about the quizzes you see online like:
Chances are, you’ve taken a quiz before in your life because there was some curiosity of what results you would get.
Of course, quizzes can be a lot more sophisticated when you use them in business, because you can use each result as a way to segment your audience. So, based on their result, you’re able to meet them where they’re currently at.
A great example of this is by Kate Putman and her Brand Archetype Test that’s been taken over 100,000 times! Yup, can you imagine the conversions from that?
In her quiz, she helps business owners and brands discover their unique strengths and psychological triggers to attract more of your ideal clients. And you can be sure that I took that one, my friend! Any Explorers/Magicians out there?
So if you’re at this point in your business where you have the bandwidth to create individual funnels for each segment of your audience, this might be the best way forward for you!
Who doesn’t love feeling like a VIP?
This option is all about providing exclusive access to a handful of resources that you’ve either created or curated. Think of an online vault that your audience can access, filled with templates, cheat sheets and iStock images for example.
Someone who does this well is Fiona Humberstone by The Brand Stylist:
Can you see from here that it immediately creates this VIP-like exclusivity? That sense of inclusion is the key in this type of opt-in offer.
So, if you’re struggling to pick just one thing to offer to your audience, choosing to have an online “vault” could be the solution for you to have all of your best resources in one place!
If you’ve already ran a webinar or you’re thinking of running one, don’t forget to record it!
The recording can be repurposed as training material, which your audience can get access to once they subscribe to your email list at any time of the year. And if your webinar was geared towards one of your launches that is no longer live– you can use it as an opportunity to build a highly targeted waitlist for when it comes round again!
Alternatively, if you don’t plan to re-launch the same offer, if your teachings are similar to another offer you provide (be it another course, program, product or service), you can repurpose your webinar recording as a segway to your new offer.
An example of someone who does this amazingly well is Mellisa Griffin:
Can you see how this is done? She has repurposed her webinar recording from her launch, as a passive strategy to generate leads into her business 365 days a year. Amazing, right?
So if you already have some webinar recordings, or you’re planning to do a webinar sometime soon – remember that you can turn them into an opt-in opportunity for your audience to subscribe to your email list!
And there we have it my friend, 5 lead capture ideas that’ll come in extra handy when the social media algorithms change.
If you found this blog post helpful, I’d loveeeeeee it if you could share this post with your fellow entrepreneurs who could also use some ideas to help generate leads without having to rely on social media!
So now, over to you! Which of these 5 lead capture ideas best suits your business? Or is there another lead capture idea you were thinking of trying?
Either way, I’d love for you to get in touch with me over on instagram @One6Creative to let me know!
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