As a small business owner, I feel like the pressure is even higher on us to keep up with what is working and what’s not in the digital marketing worls. Often times we’re a one-person business, trying to juggle a gazillion things at the same time and so we have to choose where we invest out time, efforts and money very carefully.
So looking back at 2021 and analysing growing trends, I put together some of my own predictions for the online marketing space for small businesses in 2022. These are just that – predictions – but this is where I think, as a small business owner you should focus more energy in the new year.
And by the way, looking back at my 2021 Online Business & Marketing predictions, I was pretty much right on the ball!
Video really soared in 2021 and it’s not planning on stopping. After the TikTok revolution, and the Reels takeover, more and more apps are going to start prioritising video content, like LinkedIn launching Creator Mode for example.
So if you’re still kinda “meh” about video, think of it this way: video content is so much more than making silly dances and pointing at things on the screen (we’ve already seen to many of those). It’s a chance for your audience to really connect with you and build trust in you as a person and as a business owner.
One expert is good, but two (or more) is even better! Collaborations will be incredibly popular to provide more value and double down on exposure by leveraging on each other’s audiences. So whether it’s a live, stories takeover, podcast episode or a gathering in real life – don’t hesitate to reach out to those who inspire you and discuss a collaboration opportunity.
With the rise of AI and targeted ads becoming smarter than ever, it’s no surprise that your clients will have higher expectations when it comes to their experience of working with you or purchasing from you. Whether you’re a service provider or a product-based business, you want to ensure that you offer the best possible experience for your customer pre- and post-purchase.
Moreover, customer don’t want to be part of a cookie-cutter experience. Instead, they want to feel like true VIPs with an experience tailored specifically to them, their needs and their goals.
If you’d like to take the step forward to creative a high-end client experience, check out my business templates.
More than ever before clients are seeking strategic partners who will become an extension of the team, rather than simply a “hire”. This is fantastic news for the small business industry meaning that clients recognise the need to invest in experts, and it’s our job to make them realise how we can solve their problems.
Just like with the need for a more personalised experience, clients want to find the right expert who will truly care about their business and help it succeed.
As online shopping is expected to hit $ 1 trillion dollars in the US alone, shoppers are becoming smarter and pickier than ever with high expectations when it comes to their shopping experience. With so much choice out there, they’re becoming more selective and want to shop quickly and as easily as possible. Therefore, we should expect to see the rise of “Social Shopping” (aka shopping through social media apps) so customers don’t need to leave the platform to purchase a product.
The ease of purchase will also be incredibly important, so if you’re selling products online you want to perfect their customer’s buying journey to ensure that it’s a quick, simple and seamless experience from start to end.
I sincerely hope so! If anything, the last year has really put things into perspective and highlighter the importance for businesses (and individuals) to do better, and focus more on accessibility, inclusivity and diversity.
However, for this to be true it’s important for business owners to be intentional and purposeful in how they create an inclusive business. It’s never to late to start learning about it and it’s a constant work-in-progress.
People are getting busy (shocker, right?!) – and that means DIY (Do It Yourself) offerings are being overtaken by DFY (Done For You) services with shorter timelines and more specific deliverables (think VIP Days, Designer Days, etc.) The reason why these quick DFY offerings work well is because of the instant gratification clients get at the end of the day and the ability to quickly solve a problem they’ve been struggling with.
However, this does put a lot of pressure on the Expert though as they suddenly have to work against the clock and their time is becoming a currency. Therefore, strict boundaries and transparency are essential if you’re considering adding a DFY offering to your services.
Now I may not be 100% sure in the above predictions, but here’s what I do know – you’re going to have an amazing year. Yes, there might be some struggles and some obstacles… but each of them will make you stronger and be a stepping stone on your incredible journey. I’m so excited for you and cheer for your growth and success!
So there you go – these are my top 8 predictions for small business owners in 2022 and where I think you should focus your energy in the new year. If you’re feeling a little bit overwhelmed, choose one or two points to focus on at first. Remember, this isn’t a sprint… and it’s also not a marathon… this is your journey and you’re the one choosing the pace, elevation and direction.