How much emphasis do you put on strategy before designing a new website? If your answer is anywhere between “some” and “not enough” then buckle up because over the next few episodes we’ll talk all about website strategy: why it’s important, how to build a strategy that converts and how to communicate it clearly to your client. Website strategy should be the very first thing you do before you even think of creating wireframes, mockups or choosing your site’s fonts and colors. Without it, you’re just scattering sprinkles on a bad-tasting cake – you may make it looks prettier but it sure won’t improve its taste. And cakes are super to be what? That’s right – TASTY! Just like your websites shouldn’t just look good but should also:
Decrease bounce rate;
Improve communication and engagement with your visitors;
Boost time spent on the website;
And, most importantly; boost conversions!
Be the first to hear about the launch of my Website Strategy Guide right here: one6creative.com/webstrategywaitlist As a bonus, you’ll receive a list of ALL the questions to ask your client during your strategy session!