DESIGNERS, THIS IS FOR YOU.

The Designer’s Content Playbook has been crafted specifically for brand and web designers to help then connect and engage with ideal clients, build trust through value-packed content, and sell their services with confidence. 

Enough of not knowing how to connect with ideal clients online.

Enough of sharing content that seems to only attract fellow designers.

Enough of hiding your expertise behind the impostor syndrome wall. 

Enough of being afraid of selling your skills and undermining your value.

UNLOCK THE DESIGNER’S CONTENT PLAYBOOK FOR JUST $47

HERE’S THE TRUTh

CREATING CONTENT AS A DESIGNER AIN’T ALWAYS EASY

We love creating and posting our designs but forget that our social media isn’t just a collection of our portfolio pieces

We’re perfectionists and therefore can spend hours choosing the right graphic only to feel defeated when we hear crickets in return

We often fall into the comparison trap and retreat into silence as impostor syndrome takes over

We want to connect with clients who appreciate our value yet we don’t always know how to sell with confidence

AND THAT’S EXACTLY WHY I CREATED THIS PRODUCT… TO HELP YOU, DESIGNER FRIEND!

THE DESIGNER’S CONTENT PLAYBOOK ISN’T JUST A “BANK OF CONTENT IDEAS”

It’s an entire content strategy built with your ideal clients and conversions in mind. 

And these aren’t some generic content ideas like “share a testimonial”. These are crafted specifically for brand and web designers with an explanation of “Why It Works.

AND THE BEST PART IS THAT YOU WILL FINALLY…

Start showing up for your audience with confidence and knowledge that your content resonates, engages and converts with your audience

Boost your engagement and build deep, meaningful connections with your audience by sharing content that speaks directly to them (and not other designers)

Drive more enquiries and sales as your followers start seeing you as the design expert that you are (and that they can trust with their own business!)

WHAT’S INSIDE

150 content ideas to engage, shine & sell

Stop worrying about what to post and whether you’ll hear crickets in return. Get 150 content ideas divided into 3 pillars to help you connect with your audience, show off your expertise and sell your services with confidence.

50 short-form video content ideas

Video is on the rise and there’s no way of ignoring it anymore. Reels, Stories, TikTok… you choose! In the playbook you will find 50 topic ideas to help you engage your audience even more through video. 

30 blog post ideas for increased traffic

Blogging is still an incredible way of driving traffic to your website, but it’s important to attract the right kind of traffic. These 30 blog post ideas focus on the pain points that most brand/web clients experience.

10 freebie ideas that convert

A list of high-converting freebies to grow your email list with subscribers who fit your ideal client profile.

BONUS: 12-month editable content calendar

Plan your content with more ease and speed using my own 12-month content calendar, filled in with holidays and social days (National Donut Day? Yes please!).

YES, GIVE ME ALL THE GOODS!

ARE YOU THE CURIOUS KIND?

It’S COOL, SO AM I! 

Wanna get a little sneak peek into what awaits you in the Designer’s Content Playbook and how it will instantly help you create more powerful, engaging and strategic content that resonates with your ideal client? 

Sure thang, I gotchu!

TYPE

PROMPT IDEA

CALL TO ACTION

WHY IT WORKS

Ask your audience: if they had a magic wand – what would they fix in their life or business? Feel free to share your own answer to this question too.

Prompt your audience to answer the question

By asking this question, you get a better understanding of what your audience is currently struggling with and can tailor your content to help them with it, or get in touch directly to book a no-commitment discovery call to see how you can help.

Engage

Share the story behind your business name. How did you come up with it? What does it represent? What meaning does it have?

Prompt your audience to share the story behind their own business name and how they came up with it.

This is a great conversation starter and you can then pop into their DMs to continue the convo in private. Boom! First contact established!

Engage

Share 3 unexpected ways a new
[brand identity, brand strategy,
web design, e-commerce, etc.] can transform your client’s business

Ask your audience what do they think a new [brand identity, website, etc.] would do for their own business

By sharing the results your audience could achieve thanks to your services, you’re creating FOMO and get them curious about how they could achieve
that with you too

Shine

Demolish the stereotypes! Share what clients often think they get with a new [BRAND, STRATEGY, WEBSITE, etc.] versus what they really get (aka the results, growth they will achieve)

Ask your audience what beliefs they have about investing in a new brand/website

With this prompt you get to not only educate your audience but also help them get over some of the objections they may have about investing in professional design services

Shine

Share what are the things your Ideal Client should consider before working with you (or any other designer) to help them determine whether they’re ready or not. This is a chance to frame any objections that are stopping your potential clients.

Prompt your audience to ask
questions about working with
a designer or questions about
the industry in general and
promise to give them honest, unfiltered replies.

Transparency is always welcomed and helps convert an unsure lead into a trusting client.

Sell

What are the top 3 questions YOU are going to ask your potential client on the first discovery call?

Invite your audience to slide
into your DMs to ask you questions or book a free,
no-commitment discovery
call (via link in your bio)

This shows that you too take extra care when choosing the clients you work with and you don’t just work with anybody.

Sell

Now imagine have access to the entire Content Playbook and start making powerful connections with your audience!

YES, I’M READY FOR THAT!

ARE YOU THE CURIOUS KIND?

It’S COOL, SO AM I! 

Wanna get a little sneak peek into what awaits you in the Designer’s Content Playbook and how it will instantly help you create more powerful, engaging and strategic content that resonates with your ideal client? 

Sure thang, I gotchu!

It’S COOL, SO AM I! 

EXAMPLE #1: ENGAGE

Prompt Idea
Ask your audience: if they had a magic wand – what would they fix in their life or business? Feel free to share your own answer to this question too.

Why It Works
By asking this question, you get a better understanding of what your audience is currently struggling with and can tailor your content to help them with it, or get in touch directly to book a no-commitment discovery call to see how you can help.

Call to Action
Prompt your audience to answer the question

1 / 6

EXAMPLE #2: ENGAGE

Prompt Idea
Share the story behind your business name. How did you come up with it? What does it represent? What meaning does it have?

Why It Works
This is a great conversation starter and you can then pop into their DMs to continue the convo in private. Boom! First contact established!

Call to Action
Prompt your audience to share the story behind their own business name and how
they came up with it.

2 / 6

EXAMPLE #3: SHINE

Prompt Idea
Share 3 unexpected ways a new [brand identity, brand strategy, web design, e-commerce, etc.] can transform your client’s business

Why It Works
By sharing the results your audience could achieve thanks to your services, you’re creating FOMO and get them curious about how they could achieve that with you too

Call to Action
Ask your audience what do they think a new [brand identity, website, etc.] would do for their own business

3 / 6

EXAMPLE #4: SHINE

Prompt Idea
Demolish the stereotypes! Share what clients often think they get with a new [BRAND, STRATEGY, WEBSITE, etc.] versus what they really get (aka the results, growth they will achieve)

Why It Works
With this prompt you get to not only educate your audience but also help them get over some of the objections they may have about investing in professional design services

Call to Action
Ask your audience what beliefs they have about investing in a new brand/website

4 / 6

EXAMPLE #5: SELL

Prompt Idea
Share what are the things your Ideal Client should consider before working with you (or any other designer) to help them determine whether they’re ready or not. This is a chance to frame any objections that are stopping your potential clients.

Why It Works
Transparency is always welcomed and helps convert an unsure lead into a trusting client.

Call to Action
Prompt your audience to ask questions about working with a designer or questions about the industry in general.

5 / 6

EXAMPLE #6: SELL

Prompt Idea
What are the top 3 questions YOU are going to ask your potential client on the first discovery call?

Why It Works
This shows that you too take extra care when choosing the clients you work with and you don’t just work with anybody.

Call to Action
Invite your audience to slide into your DMs to ask you questions or book a free, no-commitment discovery call (via link in your bio)

6 / 6

Now imagine have access to the entire Content Playbook and start making powerful connections with your audience!

YES, I’M READY FOR THAT!

UNLOCK THE ENTIRE CONTENT PLAYBOOK TODAY 

50 short-form video content ideas

30 blog post ideas for increased traffic

10 freebie ideas that convert

BONUS

12-month editable content calendar with holidays

GET INSTANT ACCESS FOR $47

150 content ideas to engage, shine & sell

HEY THERE

I’M YEVGENIYA BUT MOST PEOPLE SIMPLY CALL ME GIGI!

My foundations are rooted in sociology, neuromarketing and business, which has enabled me to build a creative agency that is led by conversion first and design second, and work with clients who range from industry-leading solopreneurs to globally-recognised brands.

Through ONE6CREATIVE ACADEMY, I help designers like yourself how to effectively run and scale their design business, from creating a streamlined and reputable client experience to effortlessly raising their prices and confidently increasing their exposure.

FREQUENTLY ASKED QUESTIONS

How do I know if this is the right product for me?

If you're a designer struggling with your marketing – then this is for you! If you're tired of putting content out there that only attracts fellow designers and you're only heading crickets from potential clients – this is for you! Heck, if you just need a bit of extra inspiration cause you're losing your mind – this is for you!!! 

And if you're still in doubt, you can email us at support@one6creative.com and we'll get back to you ASAP!

How do I get access to all the resources inside the Designer’s Content Playbook?

As soon as you purchase The Designer's Content Playbook, you'll received an email with details on how to access your student portal. All your content ideas and awesome freebie will be waiting for you there!

How long will I need to go through everything and apply it to my business?
The beauty of the Designer's Content Playbook is that you can start implementing it into your business straight away!

Need a post idea ASAP? Just open the Playbook and pick one! And since you get access to the contents for the lifetime of the product, you can take your time to go through all the goodies at your own pace.

What if I just started my business and am new to social media?

If you're new to social media or the business world then you're probably feeling preeetty overwhelmed by all the moving pieces you gotta control. The Designer's Content Playbook is a great way to give you some clarity and strategy when it comes to showing up online. And at only $47, it's a tiny investment for potentially really great rewards!

I’m not a designer, would this still be useful for me?

This product is made specifically with brand and web designers in mind, and therefore the content ideas you will find therein focus on the problems and pain point design clients are experiencing. If you're not a designer, this may not be the ideal match for you but if you still want to get some content inspiration and see how you can attract clients through content – go for it!

What if I purchase the Playbook and realise it’s not for me?

As this is a digital product, all sales are final and we cannot offer any refunds.

If you have any questions or concerns about this product, please email my team at support@one6creative.com and they'll gladly assist you!

Are these exact prompts I can copy paste into my feed?

Within the Designer's Content Playbook you will find detailed contained ideas with a call-to-action and an explanation of why this type of caption would work (just like in the examples right here). The reason I decided not to provide done-for-you prompts is because these are industry-specific content ideas and I didn't wan to risk multiple designers sharing the exact same content word for word. I've seen it happen before and - trust me - it doesn't to you or your audience and good! 

Plus, it's important that you practice communicating with your audience and sharing value using your own tone of voice, boo! But hey, if you're feeling *super* stuck and need extra inspiration, then look out for a little upgrade at checkout! 

I have another question...

No problem! Email my team at support@one6creative.com and they'll be happy to help! 

I have another question...

No problem! Email my team at support@one6creative.com and they'll be happy to help! 

No questions, I’m ready to rock & convert my audience through my content!

Awesome news! You're one step closer to transform your content strategy, created deeper connections with your audience and convert your followers into clients!

FREQUENTLY ASKED QUESTIONS


If you're a designer struggling with your marketing – then this is for you! If you're tired of putting content out there that only attracts fellow designers and you're only heading crickets from potential clients – this is for you! Heck, if you just need a bit of extra inspiration cause you're losing your mind – this is for you!!! 

And if you're still in doubt, you can email us at support@one6creative.com and we'll get back to you ASAP!


This product is made specifically with brand and web designers in mind, and therefore the content ideas you will find therein focus on the problems and pain point design clients are experiencing. If you're not a designer, this may not be the ideal match for you but if you still want to get some content inspiration and see how you can attract clients through content – go for it!


Within the Designer's Content Playbook you will find detailed contained ideas with a call-to-action and an explanation of why this type of caption would work (just like in the examples right here). The reason I decided not to provide done-for-you prompts is because these are industry-specific content ideas and I didn't wan to risk multiple designers sharing the exact same content word for word. I've seen it happen before and - trust me - it doesn't to you or your audience and good! 

Plus, it's important that you practice communicating with your audience and sharing value using your own tone of voice, boo! But hey, if you're feeling *super* stuck and need extra inspiration, then look out for a little upgrade at checkout! 

READY TO TRANSFORM YOUR CONTENT STRATEGY & MAKE IT HECK OF A LOT EASIER?

GET INSTANT ACCESS TO THE DESIGNER'S CONTENT PLAYBOOK FOR $47

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