2020 has definitely been a whirlwind for everyone (to think we cheered and wished for that year on 31st of December 2019 😅) but as my mama would say: “life doesn’t wait for nobody, you gotta move on and appreciate where you stand right now and be grateful for what you have“.
Before you officially sign off for the year (and take some much needed and well deserved rest), here are 7 “end-of-year” email ideas to send to your audience (and that they’ll actually wanna read!) to wrap things up before the new year!
If it weren’t for our clients, customers, supporters, fans – our business wouldn’t be where it is right now. This year has been particularly tough and I’m sure you’re feeling particularly grateful for the support you’ve received.
Send out a short & sweet “Thank You Email” to express your gratitude towards your audience. You could share X things you’re grateful for this year, despite the challenges that you have faced.
I personally love reading end-of-year recaps, especially the type that aren’t just focused on the good stuff, but also the crappy stuff.
I’m all about celebrating each other’s successes and the amazing clients you worked with, but sharing the obstacles and mistakes you’ve made is just as important and makes you human and relatable to your audience!
You could also go the “fun & quirky” route and focus not on the amount of projects/clients you worked with, but the amounts of coffee you drank/hours you’ve worked in PJs/Netflix episodes watched, etc. We’re all in need of a bit of light humour to end this year, don’t you think?
If there’s one thing that this year has taught us is that life can happen any time and we shouldn’t worry too much about not reaching our annual goals (reading 25 books per years and losing weight has been on my goals list since 2010, I think 😅).
Nevertheless, I’m still a believer in having a plan and I’m sure you got plenty of ideas for your business you’re eager to share with your audience!
Send through an email in which you share what have you planned for 2021 and what can your audience expect from you. Are you planning on launching a new product or service? Will you be showing up differently on your social platforms? Are there any collaborations/events/opportunities you’re excited about?
This viral TikTok video about 2020 goals is quite relatable (and a bit dark!)
The end of the year is an excellent opportunity to send out a short survey to get to know your audience better. You could do this in 2 different ways:
Share a link to a Google Form or SurveyMonkey with 5 top open-ended questions you would like to know about your audience. Some of my favourite things to ask my audience are:
Don’t forget to ask them for their name, occupation and email in the form so you can personally get back to them and thank them for your time!
PRO TIP: You can give your audience an extra incentive to complete the survey by doing a giveaway (a $100 Amazon gift card, for example) or by donating a certain amount to a charity of your choice for each response you receive.
If you want to not only survey your list, but actually segment it, then you can use custom tags within your email marketing platform. Depending on which platform you use, you want to assign an automation where “if a lead clicks on a link – they get assigned a tag”.
In practice it may look something like this:
Hey, I’d love to know what would you like to learn more about in the new year:
– I wanna learn more about best brand and web design practices
– I wanna know how to improve my systems and process
– I wanna grow my business and raise my prices with confidence
– I wanna launch a digital product/passive income
By clicking one of the choices above in your email, they will be assigned a special tag, which will allow you to create deeper targeting, and only send relevant communication to your subscribers.
If you want to create a deeper connection with your audience, why not send them a video message rather than a long email? It’s a lovely way to get creative, and add a bit of funk and personality to your brand.
There are many different ways you could do it and you definitely don’t need any fancy equipment (as long as you’re wearing a Christmas jumper!)
Simply record on your phone and share a link to the video, which you could host on Loom, Vimeo or Youtube. What I like to do is include a mini clip from the video as a GIF in the email to increase the click-through rate. I use an app called “GIF Maker” on my iPhone to do that.
If you wanna go the extra mile, you could use a service like VideoAsk to integrate a message on your website. That’s what I did on my own homepage, you can check it out here in the bottom right corner!
I’m sure you share a lot with your audience throughout the year, so don’t let all this amazing content go to waste! Put together a list of Top 10 resources/content pieces you created and encourage your audience to go and check it out! It’s a great way to drive some traffic to your website and repurpose your content.
If you have multiple content sources, or you create tons of content this year (you champ, you!) then you could categorise them to help your readers decide what type of content they prefer to consume.
Speaking of content – why not create one final piece that your audience will find particularly valuable right now.
Most of us are currently in the process of planning and reviewing our year, so maybe you can share a freebie or pre-recorded training to share your best tips and expertise on how to make 2021 their best year yet!
Here are the 7 email ideas to connect one last time with your audience before the end of the year and say goodbye to 2020 together!
Happy creating and connecting 🖤