7 “End-of-Year” Email Ideas to Send to Your List

It’s the end of the year and most of us are reflecting on how the year went, what worked, what didn’t, and truthfully, what a whirlwind it’s been!

Before you officially sign off for the year (and take some much-needed and well-deserved rest), here are 7 “end-of-year” email ideas to send to your audience (and that they’ll actually wanna read!) to wrap things up before the new year!

1. Thank You Email

If it weren’t for our clients, customers, supporters, fans – our business wouldn’t be where it is right now. This year has been particularly tough and I’m sure you’re feeling particularly grateful for the support you’ve received.

Send out a short & sweet “Thank You Email” to express your gratitude towards your audience. You could share X things you’re grateful for this year, despite the challenges that you have faced.

2. End-of-year Recap

I personally love reading end-of-year recaps, especially the type that aren’t just focused on the good stuff, but also the crappy stuff. 

I’m all about celebrating each other’s successes and the amazing clients you worked with, but sharing the obstacles and mistakes you’ve made is just as important and makes you human and relatable to your audience!

You could also go the “fun & quirky” route and focus not on the amount of projects/clients you worked with, but the amount of coffee you drank, hours you’ve worked in PJs, Netflix episodes watched, etc. We’re all in need of a bit of light humor to end this year, don’t you think?

3. Share your 2023 plans

If there’s one thing that this year has taught us is that life can happen any time, and we shouldn’t worry too much about not reaching our annual goals (reading 25 books per year and losing weight have been on my “NY Resolutions” list since 2010 😅).

Nevertheless, I’m still a believer in having a plan and I’m sure you got plenty of ideas for your business that you’re eager to share with your audience!

Send an email in which you share what you have planned for 2023 and what your audience can expect from you. Are you planning on launching a new product or service? Will you be showing up differently on your social platforms? Are there any collaborations/events/opportunities you’re excited about?

This is also a great opportunity to get your audience jump on the waitlist for whatever you have planned for the next year and see what demand there is for it right now.

4. Survey/segment your list

The end of the year is an excellent opportunity to send out a short survey to get to know your audience better. You could do this in 2 different ways:

Survey: send a link to a questionnaire

Share a link to an online form with up to three open-ended questions you would like to know about your audience. Some of my favorite things to ask my audience are:

• What have been your biggest challenges this year?
• What solutions did you seek to help you with these challenges? What worked or didn’t work for you, and why?
• If you had a magic wand, what’s one thing you would change in your business right now?
• What would you like to achieve in 2023?
• If money/time/fear were out of the equation, what would you do to get closer to your goal next year?
• How can I help you get closer to your goal next year? What would you like me to share/teach more of?

Don’t forget to ask for their name and email in the form so you can personally get back to them and thank them for your time!

PRO TIP: You can give your audience an extra incentive to complete the survey by doing a giveaway (a $100 Amazon gift card, for example) or donating a certain amount to a charity of your choice for each response you receive.

Ask just one question

If you don’t want to send a whole questionnaire, you can email them asking them just one simple question: what would you like to learn more about in 2023? or what’s one thing I can help you with in 2023?

Similarly, you can offer an extra incentive like the ones suggested above or say that in return, you’ll answer any question of their choice. It’s a win-win situation!

Segment: use custom tags

If you want to not only survey your list, but also segment it, you can use custom tags within your email marketing platform. Depending on which platform you use, you can to assign an automation where “if a lead clicks on a link – they get assigned a tag”.

In practice, it may look something like this:

Hey, I’d love to know what would you like to learn more about in the new year:

– I wanna learn more about best brand and web design practices
– I wanna know how to improve my systems and process
– I wanna grow my business and raise my prices with confidence
– I wanna launch a digital product/passive income

By clicking one of the choices above in your email, they will be assigned a special tag, which will allow you to create deeper targeting, and only send relevant communication to your subscribers.

5. Send a video greeting

If you want to create a deeper connection with your audience, why not send them a video message rather than a long email? It’s a lovely way to get creative and add a bit of funk and personality to your brand.

There are many different ways you could do it and you definitely don’t need any fancy equipment (as long as you’re wearing a Christmas jumper!)

Simply record on your phone and share a link to the video, which you could host on BerryCast, Vimeo, Loom or Youtube. You can also include a preview of the video as a GIF in the email to increase the click-through rate. I use an app called “GIF Maker” on my iPhone to do that.

6. Wrap-Up Email

I’m sure you share a lot with your audience throughout the year, so don’t let all this amazing content go to waste! Put together a list of your Top 10 resources or content pieces you created and encourage your audience to go back and check it out! It’s a great way to drive some extra traffic to your website and repurpose your content.

If you have multiple content sources, or you create tons of content this year (you champ, you!) then you could categorise them to help your readers decide what type of content they prefer to consume.

7. End-of-Year Value

Speaking of content – why not create one final piece that your audience will find particularly valuable right now.

Most of us are currently in the process of planning and reviewing our year, so maybe you can share a freebie or pre-recorded training to share your best tips and expertise on how to make 2023 their best year yet.

In Conclusion

End-of-year is a busy season and many skim over the usual emails they get in their inbox. These seven ideas, however, will help you connect one last time with your audience before the end of the year and say goodbye to 2022 together!

Happy creating and connecting 🖤