“Why do you do what you do?”– this is probably one of the hardest and most confusing questions I ask my clients…. And I love it! *evil laugh* You see, all business foundations are built on three levels: (1) WHAT you do, (2) HOW you do it, and (3) WHY you do it. And the […]

The term “branding” seems to be everywhere these days! If you’ve scrolled through Pinterest recently, you probably stumbled upon messages like “Save your business with a strong brand”… “You are your own brand”… “Branding tips for a profitable business”… Yep, I see you nodding, my friend. But most people still don’t understand what the heck […]