The Secret Email Funnel All Service Providers NEED with Prerna Malik

Let me start by saying that I LOVE email marketing. And since the very beginning of my entrepreneurial journey, email remains one of the most powerful platforms for my business with the highest conversion rates.

BUT… Email marketing can also feel like an uphill battle.

You’re staring at a blank screen, wondering what to say. You hit send, and then come the worries—how many people opened it? How many clicked? And, worst of all, how many unsubscribed? It’s easy to get caught up in the numbers and lose sight of what really matters: connecting with your audience.

But what if you could strip away the stress, simplify your approach, and create emails that actually work—emails that build relationships and boost your bottom line? Sounds like a dream, right?

Well, it’s possible. And in my latest podcast episode on the Create to Convert Podcast, Prerna Malik, co-founder of Content Bistro and a conversion copywriting genius, shared exactly how to do it. Spoiler alert: it’s all about Nurtured for Sales newsletters.

Tune in to listen to this episode on Apple Podcasts or Spotify

The Email Marketing Struggle

Let’s face it—email marketing can be overwhelming. Whether you’re a seasoned entrepreneur or just starting out, the pressure to get it right can be paralyzing. What do you say? How do you say it? And, more importantly, how do you make sure your emails actually resonate with your audience?

Prerna gets it. She’s seen countless entrepreneurs struggle with the same issues. The problem, she says, is that we often overcomplicate things. We get bogged down in the technicalities—funnels, sequences, lead magnets—and forget that, at the core, email marketing is about one thing: connecting with another person.

“You’re not emailing a list of numbers,” Prerna reminded us during the episode. “You’re emailing someone who’s interested in what you do. Treat it like a conversation.”

The Power of Nurtured for Sales Newsletters

Enter Nurtured for Sales newsletters—a concept that could change the way you think about email marketing. Unlike your regular weekly emails, these are targeted, automated sequences sent to people who’ve shown interest in your services but haven’t yet taken the plunge.

These newsletters work behind the scenes, nurturing your prospects, addressing their concerns, and gently guiding them toward a purchase decision. And the best part? Once you set them up, they run on autopilot, freeing you up to focus on other areas of your business.

Crafting Your Nurtured for Sales Sequence

Here’s where it gets fun—creating your Nurtured for Sales sequence. But before you panic about writing a dozen emails, take a breath. Prerna broke it down in a way that makes it totally doable.

Start by thinking about the key messages you want to share with your prospects. What do they need to know before they decide to work with you? Maybe it’s an explanation of your process, showcasing your expertise, or addressing common objections.

For example, if you’re a designer, you might walk your prospects through your design process—why it takes time and how it ensures the best results. You can share stories from past clients to build credibility and trust. And don’t forget to address those nagging questions—like why your services might be pricier than others. As Prerna puts it, “Design is like baking bread. It takes time, but when done right, the results are worth it.”

Writing Multiple Emails Without the Stress

Writing 12 emails for a three-month sequence might sound overwhelming, but it doesn’t have to be. Prerna suggests repurposing content you’ve already created. Got a blog post that did well? Turn it into an email. Shared something valuable on social media? Repurpose it for your sequence.

And if 12 emails still feel like too much, start with four. Focus on the most important messages you need to convey. The goal isn’t to write a novel—it’s to keep your emails short, sweet, and focused on building that all-important connection.

Leveraging AI for a Helping Hand

Let’s talk about AI. Tools like ChatGPT can be a game-changer when it comes to crafting emails, especially if you’re new to business or short on time. Prerna and I discussed how AI can help you brainstorm ideas, outline your emails, and even draft the content.

But here’s the catch—don’t let AI do all the work. Use it as a starting point, then go in and add your personal touch. Your audience is there because they want to hear from you, not a robot. Infuse your personality, your voice, and your unique perspective into every email.

Keeping It All Straight: Technical Tips

Setting up a Nurtured for Sales sequence requires a bit of technical know-how, especially if you’re juggling multiple sequences. Prerna shared some tips on managing these sequences so that the right people get the right messages.

For example, if someone signs up for your general welcome sequence and then downloads a service-specific guide, you can transition them from one sequence to the other without overwhelming them with too many emails. The key is to test and tweak until you find what works best for your audience.

Implementing the Nurtured for Sales Funnel

If you’re ready to start implementing the Nurtured for Sales strategy in your business, Prerna recommends taking it step by step:

1. Identify Your Audience Segment: Start by identifying the segment of your audience that would benefit most from this sequence. This could be people who have shown interest in a particular service or product but haven’t yet made a purchase.
2. Outline Your Key Messages: Think about the key messages you want to convey in the sequence. What do your prospects need to know before they decide to work with you? What objections can you address? What stories can you share to build trust?
3. Repurpose Existing Content: Look at your existing content and see what can be repurposed for the sequence. This will save you time and ensure consistency in your messaging.
4. Set Up the Automation: Once you have your emails written, set up the sequence in your email marketing platform and let it run in the background.
5. Test and Refine: Monitor the performance of your sequence, test different approaches, and refine your strategy based on what works best for your audience.

Conclusion

Email marketing doesn’t have to be overwhelming. By simplifying your approach and focusing on building connections with your audience, you can create emails that not only resonate but also drive conversions. The Nurtured for Sales strategy is a powerful way to do just that, allowing you to nurture warm prospects and guide them toward making a purchase decision.

With the Nurtured for Sales approach, you can simplify your process, connect with your audience, and drive real results—all while freeing up your time to focus on other areas of your business.

Prerna’s advice? Start small, keep it simple, and remember—you’re not just emailing a list of numbers. You’re building relationships with real people who are interested in what you have to offer.

Whether you’re just getting started with email marketing or looking to refine your existing strategy, I encourage you to give the Nurtured for Sales approach a try. Your email list isn’t just a list of numbers—it’s a community of people who are interested in what you have to offer. By nurturing those relationships, you can turn that interest into meaningful, profitable connections.

Connect with Prerna

• Explore more of Prerna’s work: https://www.contentbistro.com
• Learn more about email marketing with Prerna: https://www.contentbistro.com/blog