Why you MUST have an Instagram Landing Page
If you have a website, you’ll already know how important it is to drive traffic back to it and convert your followers into potential clients/customers. Now, most social media platforms are great with driving people to another website to learn more about what you do… except for good ol’ Instagram.
Instagram only allows us to use ONE URL in our bio – so it’s pretty important that we make the most out of it by creating an intentional, high-converting Insta-Landing Page. Why? So that you can optimise your Instagram profile to work for you to boost your business in a whole new way!
There are several ways to create an Instagram Landing Page.
The first and easiest one is to use a third-party app like Linktree, which allows you to set up a simple IG landing page in minutes. It’s great for those who just want to get up and running asap– but it does come with some pros and cons.
Pros:
- It’s super easy to use and you can set it up in just a couple of minutes
- You don’t need to make changes to your website if you’re really afraid of messing it up
- You get some basic data on link clicks.
Cons:
- You’re only limited to adding click-through buttons
- You can’t add your own branding unless you subscribe to a premium membership
- The analytical data you receive is quite limited and doesn’t stand anywhere near Google Analytics
- You direct traffic away from your website and onto a third-party site
- You don’t have ownership of the page. If the third-party site crashes, there’s nothing you can do about it.
As you can see, the cons do outweigh the pros.
Third-party solutions like Linktree are definitely a good way of starting out (I used it myself for quite a long time) – but if you want to take full advantage of that one URL that you’re allowed by Instagram, you MUST create your own Insta-only landing page directly on your website.
IDEAS FOR WHAT TO PUT ON YOUR LANDING PAGE
As mentioned above, because we’re only allowed to have one link on Instagram, you really should aim to get the most out of it by:
- Sharing links to your services, portfolio, price guide, etc;
- Adding your top or latest blog posts;
- Adding a newsletter signup or a freebie download
And so much more!
Basically, by creating a separate page on your website for your Insta, it opens up a whole world of possibilities to direct traffic to your best content, and to market your products or services.
IDEAS FOR WHERE TO SEND YOUR FOLLOWERS
It’s really up to you what info you want to put there. But I highly recommend that you think about the most important places on your website where you want to direct your traffic. Ask yourself, do you want people to:
- Book a consultation?
- View your services?
- Read your blog?
- Sign up to your newsletter?
If you answered “YES” to all of the above, that’s totally cool. The beauty of having your own Instagram landing page is that you have complete freedom of what to put on there.
If you’re still unsure, have a look at your website analytics to see what pages your visitors visit most. Are they aligned with your business goals? Or is there content that you want to push more?
Here’s my own Insta landing page for inspiration:
As you can see, I’ve kept it pretty minimal with just a couple of buttons and a freebie download. However, I will be updating it soon to include our upcoming template shop and new services!
(Watch this space, friend!)
Wanna see some more inspiration? Here are some of my favourite Insta landing pages that are totally inspo-worthy!
- Saffron Avenue: I love how on-brand and slick-looking her IG landing page is!
- Creative At Heart: Her landing page is super colourful and I love her little intro text. Welcoming your visitors is always a plus!
- Oregon Lane: Minimal and straight-to-the-point, yet visually appealing and on-brand!
- Wellstruck: they don’t use buttons but text links. Interestingly, I love how their coloured links stand out and their dramatic-looking footer!
Okay, now you’ve seen some examples for inspiration, now it’s time to move to the next stage!
4 THINGS TO CONSIDER BEFORE YOU DESIGN YOUR OWN INSTA LANDING PAGE
Okay, okay, I can hear you thinking: “That’s all great Gigi, but how the heck do I make a landing page?”
Well, my friend, it’s not as hard as you may think! Before I dive into the technicalities of how to design an awesome high-converting landing page on Squarespace or Showit – here are some basic rules that apply to whichever platform your website is built on:
- Design with mobile in mind. I know, it seems pretty basic, right? But you’d be surprised how many times I’ve seen Insta landing pages that aren’t very… well, mobile optimised. Luckily, both Squarespace and Showit allow you to have a mobile view, so make sure you remember that your viewers will only see this page on their phones.
- Keep it straight to the point. Your Insta landing page isn’t like any other page on your website. As soon as your viewer lands on it, they need to be able to make a decision of where to go next as quickly as possible. This is why usually people simply put buttons with links at the top of the page followed by more text/content.
- Don’t overdo it. Similar to point #2, don’t make a page that is too long with unrelated content. Remember, your viewers are already on your website, so you only need to put the most important links/actions on your landing page. If they wanna know more, they will continue exploring your website at their own pace.
- Don’t forget to update it! It’s so easy to forget about this little space on your website. Trust me, I’m guilty! When I was writing this post, I realised I had an outdated link to join our team, which isn’t applicable anymore! Having outdated content on your website is a big no-go, so don’t forget to update your links as your business evolves!
Still with me? I hope so! Because now we’re going deep diving into the “How’s” of making your own!
HOW TO MAKE A INSTA LANDING PAGE ON SQUARESPACE
Squarespace user? Here are some tips on how to create an Insta landing page for you:
- Create a new page and give it a relatable name (i.e. “instagram”, “social”, “links”, etc)
- If you want to hide the Header and Footer on the page, paste the following code into the page’s Header Code Injection found in Page’s Advanced tab:
<style>
.Header {display:none !important;}
.Footer {display:none !important;}
.sqs-announcement-bar-dropzone {display:none !important;}
</style>
3. Style it! Add buttons, text, newsletter sign up, etc. If you would like all your buttons to be the same width, paste this code into your CSS:
.sqs-block-button-element {
width: 132px;
}
4. Test it! Before you publish it to your site, make sure you test all the links and buttons to ensure everything is working correctly!
5. Market it! Time to spread the word! When you’re writing about that new blog post or your services, make sure to refer your insta followers to the “link in bio” for further info.
HOW TO MAKE A INSTA LANDING PAGE ON SHOWIT
If your website is built on Showit, then here are some tips on how to build an Insta landing page:
- Create a new page and give it a relatable name (i.e. “instagram”, “social”, “links”, etc)
- If you want to hide the Header and Footer, make sure to delete these Site Canvases from the Page.
- If you would like the page to be window height (meaning, you won’t be able to scroll down), then under your Canvas Settings on the right select Canvas Type > Window Height.
- Style it! Add buttons, text, newsletter sign up, etc. Give freedom to your creativity!
- Test it! Before you publish it to your site, make sure you test all of the links and buttons to ensure everything is working correctly!
- Market it! Time to spread the word. When you’re writing about that new blog post or your services, make sure to refer your Insta followers to the “link in bio” for further info.
And here you go, my friend!
With this, you should have all the tools and knowledge you need in order to build a kick-ass Instagram landing page that will help you drive more traffic to your website, and convert more followers into clients/customers!
So tell me, did you like this tutorial-style blog post? If you did, drop a comment below to share your thoughts, and let me know what you would like to learn next!
Until then,
